Web Design - 7 Key Things to Avoid

Web Design - 7 Key Things to Avoid

A search for “web design” on Google returns more LG F1020ND than 325 million results. So how do we start eliminating all these Ноутбуки Acer so find real estate note list called designers? Here are бытовая техника a few of the most common shortcomings.

Watch out for:

1. Templates

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2. Subdomains
3. DIY Hosting
4. High Renewal Costs
5. Poor Coding
6. Inaccessible Design
7. Advertising / Self Promotion

1. Templates

Watch out for designers offering you a choice of templates. This not puppy training class in chicago only means that they’re doing no new design work for their fee but could also have an affect on your search engine ranking. If the search engine robots see the same layout, background images and styles over and over again they could penalise your site for being a copy where to buy imported cigarettes in San Antonio of another site. Best winston cigarett

e coupons avoided.

2. Subdomains

Watch out for design services offering you your own domain where the address still includes a reference to another company. You should have a domain in this form - www.yourcompany.com. Watch Холодильники Vestfrost out for www.yourcompany.hostingcompany.com or www.hostingcompany.com/yourcompany. These forms mean that they are putting your site in a folder автомобильные телевизоры of their own site and it iphone doesn’t carry as much weight. It’s an easy way of them saving money and giving you a lesser sevice.

3. DIY Hosting

Watch out for anyone who does their own hosting. If their server goes down it could mean that your site disappears. Servers can be left on for long periods of time but do need to be restarted occasionally. You don’t want your site going down - there could be someone in the middle of using it. If they claim to offer hosting find out if they outsource it to a professional company. This is much safer.

4. High Renewal Costs

Watch out for hidden costs. It’s country life restaurant-boston quite common for design companies to offer you a full all singing all dancing site for a great price only for you to find that it will cost you half of that again the following year. There are always ongoing costs to a website, hosting and domain name renewal. If there are no ongoing costs quoted, monthly or annual, be wary.

5. Poor Coding

Watch charlotte airport art out for poor coding. HTML, the Scarlett SC-142 language of web pages, is developing and changing all the time. In fact, HTML is on its way out to be replaced by an enhanced language called XHTML. Look at a page the designer has done or their own site. View the source code and look at the section between the head tags (the word “head” in between angled brackets). Any mention of “style” or a “.css” file is a good sign. Now look at the section between the body tags. If you see lots of tags in angled brackets like “font” or “td” then the page coding is showing its age.

6. Inaccessible Design

Watch out for inaccessible design. This is very similar to the last point. It’s important that your site can be used not only by PC users but also by the visually impaired, people using palmtops, PDAs and mobile devices. You can’t afford to reduce your audience by having an inaccessible design.

7. Advertising / Self Promotion

Watch out for the design company using your website as a means of marketing themselves. Whilst having a discreet link to their company site at the foot of the page is quite fair Мониторны BenQ and reasonable, be wary of any additional links or advertising. They could be making money selling advertising space which you’re paying for.

Chris Smith works as a web designer, developer and internet marketing consultant. For further information on high quality, good value web design please visit his site - Professional Web Design

7 Reasons Why Press Releases Beat Advertising

1. PR is cheaper than advertising

Advertising generally costs money. Most small businesses don’t TOYOTA STF 37 have a huge budget for marketing and a full-page ad in a well-known magazine could easily cost $5000 or more, Микроволновые печи Kuppersbusch before the cost of graphics, design etc. How many people will see that ad and how many will remember it? An extended ad campaign would definitely cost more that this with little or no effect. Advertising is more of a one-way communication and the audience is not very involved or attentive. That same money, if invested in PR services, could dramatically impact sales many times and can help launch your new product or maintain your old brands.

2. PR is a tool to reach targeted consumers.

Through advertising you may think you’re targeting carefully when you’re not. Let’s say you’re selling a product to a business audience. An email containing your ad going to a specific list of 100,000 business people is more effective than a general newsletter or going to 100,000 people. PR can do this for you by targeting a specific group to announce the introduction of a new product to which it is of major interest. Through press releases, PR can create a factual, true and interesting message to attract the targeted audience without the high cost of target marketing. PR can get companies, products and services noticed by those who matter for a minimal investment.

3. PR can build long term relations:

A good PR plan can create awareness of the client's product or services, stimulate sales, facilitate communication, and build relationship

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